Like Call Tracking, Offline Tracking determines how a prospect called your business. It’s a cloud-based software that bridges the gap between sales calls and advertising spend, allowing your investments to be tracked back to calls and ultimately, sales.
Callmetrics are unique in their ability to track traditional channels like print, TV, and radio. We can expose what channels are driving the most calls and generating the most sales. We attribute individual tracking numbers to each individual piece of advertising and marketing activity.
Until now a this information was unobtainable to both business owners and marketers. Contrary to popular opinion the traditional methods of advertising are still as effective as ever and print readership in Ireland has grown to the end of 2017.
In addition to knowing how many calls have come in, we can provide detailed information about each caller. Using call scoring and conversions you can see how much revenue has come in from each phone call and channel.